Social referrals
United States / StatCounter all-platform social-media referral share
Latest share68.9%2026 / rank 1
Latest change+11.49 pp2025 to 2026
Full-period change+16.99 pp2023 to 2026
Market HHI4,995highly concentrated / medium confidence
Product or serviceTicker metadata: META
Social-media referral category reported by StatCounter.
Source label, not a legal-entity resolution or finding of market power.
Source-to-market route
Follow how this label moves from public rows into a measured market, operator boundary, peer set, and public context.Latest sourced position
Social referrals
Participant profileFacebookProduct or service / 68.9% / 2023-2026
- Record typeProduct or serviceSource-labeled participant
- Market scope1 measured marketSocial referrals
- Time coverage2023-20264 source rows
- Permitted useDescriptive sharesNot legal-entity resolution
Official operator attribution
Meta
Meta's official technologies directory lists Facebook as a Meta technology.
- Evidence basis
- Official product directory
- Publisher
- Meta
- Accessed
- Jul 20, 2026
What this link does not prove
These links record how an official product, company, or legal page publicly attributes a product label to an operator. They do not constitute a complete ownership, control, affiliate, or beneficial-owner graph.
Measured footprint
Share history by market
Percentage-point change is descriptive within the same sourced series. It is not a causal or conduct finding.
Open market profile
Competitive set / 2026
Peers in the same source table
Bars preserve the source table's latest shares. Aggregate rows remain labeled and are not treated as firms in concentration screens.
Definition contract
What this share measures
- Product boundary
- Outbound web referrals from social-media sites
- Geography
- United States
- Denominator
- U.S. page views on StatCounter-tracked websites that were referred by a tracked social-media site in each pinned April snapshot
- Measurement basis
- StatCounter all-platform social-media referral share
- Included
- Every social-media referral category published in the source row, including small and Other categories
- Excluded
- In-platform activity, users, time spent, posts, engagement, advertising revenue, messaging, video consumption without an outbound referral, and legal market boundaries
Referral share ranks traffic-generation to sampled third-party websites. It is not platform audience share, engagement share, advertising share, or a legally defined social-network market.
Evidence custody
Sources and reusable packets
StatCounter Global Stats / public dataset
Social media referral share in United States of America, April 2023-April 2026
Accessed Jul 20, 2026. StatCounter Global Stats, Social Media Stats in United States Of America, monthly CSV export for April 2023-April 2026.
Participant website metadata: https://www.facebook.com/. This link identifies the source label and is not evidence of legal ownership.
Participant data packet
Exact index, share-history, market, policy-context, and report routes for this profile.
Entity profileJSONOperator attributionJSONShare historyJSONShare historyCSVMeasured marketsJSONMarket-linked eventsJSONMarket-linked reportsJSON
Compilation license: CC BY 4.0. Upstream source terms continue to apply.
Shared ticker labels are metadata handoffs only. They can connect source records that use the same listed-company symbol, but they are not a verified ownership or control graph.
Market context only
Policy docket and public research
Policy events and reports are linked through the participant's measured market. That relationship supplies market context; it does not establish that the event concerns this participant or attribute conduct to it.
Market-linked policy events
No dated policy events are linked to the measured market.
Participant interpretation boundary
These profiles describe source-labeled market participants, not legal entities or findings of market power. Shares only apply to the stated market definition, geography, denominator, and year.