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Official operator labelTicker metadata META

Meta

Official operator label associated with Facebook and Instagram.

Operator attribution label, not a legal-entity, ownership, control, or market-power determination.

Measured product footprint

Sourced positions by market

2 products · 1 separate market · 2023-2026
Atlas
  1. Social referrals2023-2026 · rank #1 · +16.99 pp
  2. Social referrals2023-2026 · rank #4 · -7.10 pp
Estimated public · Medium confidence
1 official evidence page · Shares retain separate denominators and are never summed.
Record type
Operator attribution labelOfficial product, company, or terms page
Product evidence
2 sourced labelsEach attribution keeps its own source URL
Market scope
1 separate definitionNo cross-market share total
Permitted use
Evidence navigationNot corporate-control resolution

Product-market footprint

Keep every connection inspectable.

2 products / 1 market

The diagram traces official operator attributions into source-labeled products and then into measured markets. It does not encode ownership depth or combine unlike shares.

Meta product and measured-market footprint2 officially attributed product labels connect to 1 separately defined markets. Lines encode navigation links, not ownership or combined market power.Operator labelAttributed productsMeasured marketsMetaofficial labelFacebook4 share rowsInstagram4 share rowsSocial referralsUnited States / 2026
Measured market

Social referrals

Outbound web referrals from social-media sites

Geography
United States
Products here
2
Coverage
2023-2026
Referral share ranks traffic-generation to sampled third-party websites. It is not platform audience share, engagement share, advertising share, or a legally defined social-network market.

Every product share remains inside its stated market definition, geography, denominator, source, and year. Shares from unlike markets are never added, averaged, or treated as one firm-wide market-power measure.

Source-labeled share histories

Read each product inside its own market.

Operator share rows
Attributed product

Facebook

4 sourced rows / 2023-2026
Social referralsUnited States / 202668.9%rank 1
Facebook share history in U.S. social-media referral trafficReported shares from 2023 through 2026.39%57%76%2023202420252026
Latest change+11.49 pp
Market HHI4,995
Attributed product

Instagram

4 sourced rows / 2023-2026
Social referralsUnited States / 20266.3%rank 4
Instagram share history in U.S. social-media referral trafficReported shares from 2023 through 2026.4.2%9.8%16%2023202420252026
Latest change-2.34 pp
Market HHI4,995

Participant shares belong to separate market definitions, geographies, denominators, and years. Shares must not be summed across products or markets.

Optional exact-record crosswalk

Official records stay attached to their exact organization labels.

No exact policy-record crosswalk is encoded for this operator label.

This is an explicit zero state, not evidence that no public record exists. Search the enforcement atlas separately before drawing a conclusion.

Attribution evidence custody

Inspect every official product connection.

Official product directory / high confidence

Facebook

Meta's official technologies directory lists Facebook as a Meta technology.

Accessed Jul 20, 2026. Official product association only; parent ownership and control require separate evidence.

Meta
Official product directory / high confidence

Instagram

Meta's official technologies directory lists Instagram as a Meta technology.

Accessed Jul 20, 2026. Official product association only; parent ownership and control require separate evidence.

Meta

Nearest evidence profiles

Compare operators with overlapping measured markets.

Operator evidence guardrail

This dossier joins official operator-attribution pages, source-labeled product shares, and optional exact policy-record crosswalks for navigation. It does not resolve legal-entity identity, ownership, control, affiliate status, market power, liability, or causation.

Read evidence standard