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Product or serviceTicker metadata: AAPL

iOS

Mobile operating-system category reported by StatCounter.

Source label, not a legal-entity resolution or finding of market power.

Source-to-market route

Follow how this label moves from public rows into a measured market, operator boundary, peer set, and public context.
iOS evidence routeA four-step map linking source rows, measured market scope, operator attribution or label boundary, and public context for this participant profile.Source rows4 rowsSource rows: 4 rows; 1 public sourceMarket scope1 marketMarket scope: 1 market; Mobile operating systemsOperator linkAppleOperator link: Apple; official attributionPublic context1 recordsPublic context: 1 records; 9 peer rows

Latest sourced position

Mobile operating systems

Market
63.1%2026 · rank #1
Reported share trajectory+3.19 pp
iOS reported share trajectory in Mobile operating systems4 published observations from 2023 to 2026. The visible detail scale runs from 54% to 66%.54%60%66%2023: 59.89%20232024: 56.53%20242025: 57.60%20252026: 63.08%2026
Latest change
+5.48 pp
Previous published row
Market HHI
5,337
Same bounded market
Peer rows
9
2026 source table
Estimated public · Medium confidence
2026 · StatCounter Global Stats
Participant profileiOSProduct or service / 63.1% / 2023-2026

  • Record typeProduct or serviceSource-labeled participant
  • Market scope1 measured marketMobile operating systems
  • Time coverage2023-20264 source rows
  • Permitted useDescriptive sharesNot legal-entity resolution

Official operator attribution

Apple

Apple's official iOS page presents iOS as an Apple product.

Evidence basis
Official product page
Publisher
Apple
Accessed
Jul 20, 2026
Open operator profile Open official evidence
What this link does not prove

These links record how an official product, company, or legal page publicly attributes a product label to an operator. They do not constitute a complete ownership, control, affiliate, or beneficial-owner graph.

Measured footprint

Share history by market

Percentage-point change is descriptive within the same sourced series. It is not a causal or conduct finding.

Mobile operating systems

United States / StatCounter mobile operating-system page-view share

Open market profile
iOS reported share history in U.S. mobile operating-system web usageA line chart from 2023 through 2026 using a labeled vertical scale from 54.5 to 65.1 percent.55%57%60%62%65%202359.9%202456.5%202557.6%202663.1%
Latest share63.1%2026 / rank 1
Latest change+5.48 pp2025 to 2026
Full-period change+3.19 pp2023 to 2026
Market HHI5,337highly concentrated / medium confidence

Competitive set / 2026

Peers in the same source table

9 published rows

Bars preserve the source table's latest shares. Aggregate rows remain labeled and are not treated as firms in concentration screens.

iOS63.1%#1Android36.9%#2Samsung0.05%#3KaiOS0.02%#4Linux0.00%#6Other mobile operating systemsAggregate0.00%#9SymbianOS0.00%#8Unknown mobile OSAggregate0.00%#7Windows Phone0.00%#5

Definition contract

What this share measures

Product boundary
Mobile operating-system web usage detected in mobile page views
Geography
United States
Denominator
U.S. mobile page views recorded on StatCounter-tracked websites in each pinned April snapshot
Measurement basis
StatCounter mobile operating-system page-view share
Included
Every operating-system category published in the source row, including small and Other categories
Excluded
Device sales, installed base, active devices, app-store activity, operating-system revenue, desktop usage, and tying conduct

Page-view usage is a public web-analytics proxy. It does not measure devices, users, sales, revenue, or a legally defined mobile operating-system market.

Evidence custody

Sources and reusable packets

Participant website metadata: https://www.apple.com/ios/. This link identifies the source label and is not evidence of legal ownership.

Participant data packet

Exact index, share-history, market, policy-context, and report routes for this profile.

Entity profileJSONOperator attributionJSONShare historyJSONShare historyCSVMeasured marketsJSONMarket-linked eventsJSONMarket-linked reportsJSON

Compilation license: CC BY 4.0. Upstream source terms continue to apply.

Market context only

Policy docket and public research

0 events / 1 reports

Policy events and reports are linked through the participant's measured market. That relationship supplies market context; it does not establish that the event concerns this participant or attribute conduct to it.

Market-linked policy events

No dated policy events are linked to the measured market.

Market profileDefinition, HHI, peers, and local evidenceParticipant atlasCompare all source-labeled share rowsMethodologyThresholds, data status, and caveats

Participant interpretation boundary

These profiles describe source-labeled market participants, not legal entities or findings of market power. Shares only apply to the stated market definition, geography, denominator, and year.

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