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Industry atlas

Detailed-industry lab

Industry comparison studio

Compare official Census industry measures and matched 2017-2022 observations. Industry categories, broad sectors, and curated antitrust markets remain distinct.

Universe899Detailed rows
Measures6Fixed benchmarks
Coverage2017–23Three Census layers

Comparable here

National six-digit rows sharing the employer-firm universe and revenue-based concentration basis; signed changes require an identical code, level, sector, and label in both Census tables.

Still requires judgment

A relative rank is a screening signal. Product and geographic market definition, competitive effects, entry, and legal conclusions require separate evidence.

Selection console

Choose two to four detailed industries

Every rank and percentile uses the same 899 six-digit NAICS rows, so hierarchy level stays fixed across the comparison.

01 / 311821

Cookie and cracker manufacturing

Manufacturing

HHI523.9Revenue$10.3B
Evidence profile
02 / 711212

Racetracks

Arts, entertainment, and recreation

HHI570Revenue$8B
Evidence profile

Research workflow

Carry the selected industries into analysis and publication2 canonical industry profiles / 0 of 6 currently saved

Relative percentile matrix

Compare position before comparing raw scale

Every measure uses a fixed 0-100 percentile benchmark. Exact raw values, national ranks, and disclosure gaps remain visible beside the shared 50th-percentile marker.

Benchmark universe / 899 industries
Focal industryCookie and cracker manufacturingNAICS 311821 / Manufacturing
01 / percentile profile

HHI

Revenue-based HHI

Detailed median284
02 / percentile profile

CR4

Largest four firms

Detailed median30.6%
03 / percentile profile

CR8

Largest eight firms

Detailed median42.8%
04 / percentile profile

Revenue

Revenue

Detailed median$14.5B
05 / percentile profile

Employment

Employment

Detailed median40.1K
06 / percentile profile

Firms

Employer firms

Detailed median1.2K

Arrow keys move across industries and measures. Home and End move to the first and last selected industry within a measure.

Highest selected HHI570Racetracks
Largest selected revenue$10.3BCookie and cracker manufacturing
Sector scope2Cross-sector screen
HHI disclosure gaps02 published in selection

Census structure neighborhood

Discover comparable industry fingerprints

Find six-digit industries with the smallest mean gap across national percentile positions, using only dimensions published for the reference row.

Measurement lens
Candidate scope
Reference
NAICS 311821
Cookie and cracker manufacturing
Fixed benchmark
899
National six-digit rows
Matched dimensions
6 / 6
HHI, CR4, CR8, Revenue, Jobs, Firms
Eligible candidates
678
898 rows in selected scope

Nearest published fingerprints

Lower gaps mean closer national percentile positions across the matched dimensions.

10 nearest shown

Neighbor 01 / NAICS 711212

Racetracks

Arts, entertainment, and recreation

Mean gap4.0 pts
Concentration2.5 pts
Scale5.6 pts
National percentile positionsReferenceNeighbor
HHI1.5 gap523.9570
CR42.0 gap38%39.2%
CR83.9 gap55.7%59.2%
Revenue7.9 gap$10.3B$8B
Jobs3.3 gap32.6K30K
Firms5.7 gap386499

Closest dimension: HHI (1.5 pts). Widest: Revenue (7.9 pts).

A nearby Census fingerprint means the rows occupy similar national percentile positions on the selected published measures. It does not imply product substitutability, a competitive relationship, common ownership, or a legally defined antitrust market.

Exact rows

Two-vintage comparison

Compare how the selected rows moved, not only where they landed

The same six Census measures, strict matching rule, and national detailed-industry benchmark now travel with the selection.

2017 / 20222 strict / 2 selected

Herfindahl-Hirschman Index / HHI points

Shared signed-change scale across this selection

National median +3.6 pts
Lower changeZeroHigher change
311821Strict match

Cookie and cracker manufacturing

Manufacturing

20171,039.42022523.9Change-515.5 pts-49.6%
National rank #543 of 5430th percentile
711212Strict match

Racetracks

Arts, entertainment, and recreation

2017399.62022570Change+170.4 pts+42.6%
National rank #48 of 54391.3th percentile

Change benchmark

Paired coverage
543 / 789
National median
+3.6 pts
Selected pairs
2 / 2
Largest selected move
-515.5 pts

Cookie and cracker manufacturing has the largest absolute published move in this selection.

Six-measure change ledger

Change in six Census measures for the selected industries
MeasureNational median311821711212
+3.6 pts-515.5 pts#543 of 543+170.4 pts#48 of 543
+0.2 pts-16.5 pts#772 of 781+9.5 pts#51 of 781
+0.5 pts-13 pts#772 of 783+9.7 pts#44 of 783
+$3B-$577.4M#751 of 789-$309.3M#742 of 789
+1,474+2,384#351 of 789-10,071#744 of 789
0+57#263 of 789-19#485 of 789
Five-year deltas are published only for rows whose NAICS code and industry label are identical in the 2017 and 2022 Census tables. This strict match is a conservative screening rule, not an official NAICS concordance or evidence of causation. Revenue changes are nominal and are not adjusted for inflation.

Cross-grain research context

Move between industry, sector, and market evidence without mixing them

Keep the selected six-digit cohort fixed while inspecting broad-sector flows or exact curated market bridges. Every layer retains its own universe, vintage, and permitted use.

Cohort
2
six-digit rows
Sectors
2
parent contexts
Bridged
0/2
0 markets
Evidence
0
records + reports
2017 / Industry baselineStrict same-code and same-label Census rows
2022 / Current structureIndustry values and parent-sector distributions
2023 / Broad-sector flowsBDS establishment and job-flow rates

Parent sector / NAICS 31-33

Manufacturing

2022 sector distribution

Median HHI
439.3
346 detailed rows
Median CR4
38.5%
Published values
Selected here
1
Not a sector aggregate

2017-2022 strict history

Median HHI change
+12.4
HHI points
Higher HHI
59.2%
of published pairs
Coverage
72.8%
238 strict pairs

2023 BDS rates

Entry
6.87%
establishments
Exit
6.997%
establishments
Net jobs
1.265%
net rate
Reallocation
16.565%
excess rate

Parent sector / NAICS 71

Arts, entertainment, and recreation

2022 sector distribution

Median HHI
192.2
25 detailed rows
Median CR4
21.2%
Published values
Selected here
1
Not a sector aggregate

2017-2022 strict history

Median HHI change
-3.3
HHI points
Higher HHI
35.7%
of published pairs
Coverage
56.0%
14 strict pairs

2023 BDS rates

Entry
13.716%
establishments
Exit
10.45%
establishments
Net jobs
7.884%
net rate
Reallocation
20.33%
excess rate

The context matrix keeps three different evidence grains separate: six-digit Economic Census industry screens, broad-sector Business Dynamics Statistics, and curated product-and-geography market profiles. Sector rates are contextual, market links require an exact declared NAICS crosswalk, and no value is averaged into a score or treated as causal, legally equivalent, or directly comparable across layers.

Evidence rules

Raw values and benchmark positions

Inspect the exact benchmark ledger

Ranks run from highest to lowest. Percentiles show the share of published detailed-industry values at or below each row.

Raw Census values and detailed-industry benchmark positions for selected industries
MeasureDetailed medianCookie and cracker manufacturing311821Racetracks711212
HHIRevenue-based HHI28450th percentile523.970th percentile / rank #202 of 67957072nd percentile / rank #192 of 679
CR4Largest four firms30.6%50th percentile38%61st percentile / rank #351 of 89739.2%63rd percentile / rank #333 of 897
CR8Largest eight firms42.8%50th percentile55.7%68th percentile / rank #287 of 89959.2%72nd percentile / rank #252 of 899
RevenueRevenue$14.5B50th percentile$10.3B40th percentile / rank #541 of 899$8B32nd percentile / rank #612 of 899
EmploymentEmployment40.1K50th percentile32.6K45th percentile / rank #498 of 89930K41st percentile / rank #528 of 899
FirmsEmployer firms1.2K50th percentile38631st percentile / rank #623 of 89949936th percentile / rank #572 of 899

NAICS industries are national statistical screening categories, not legally defined antitrust markets. Cross-sector comparisons describe relative Census position; they do not establish product substitutability, geographic scope, market power, or liability.

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