{"license":"https://creativecommons.org/licenses/by/4.0/","dataset":"banking-markets","screenKey":"us-county-bank-branch-deposits","screenLabel":"County FDIC-insured branch deposits","history":true,"temporalCoverage":{"firstYear":2015,"latestYear":2025,"yearCount":11},"years":[2015,2016,2017,2018,2019,2020,2021,2022,2023,2024,2025],"metricLabel":"County deposit HHI","metricUnit":"HHI (0-10,000)","summary":{"firstYear":2015,"latestYear":2025,"latestYearCountyCount":3104,"observationCount":34193,"observationsByYear":[{"countyCount":3112,"year":2015},{"countyCount":3108,"year":2016},{"countyCount":3108,"year":2017},{"countyCount":3109,"year":2018},{"countyCount":3111,"year":2019},{"countyCount":3110,"year":2020},{"countyCount":3109,"year":2021},{"countyCount":3109,"year":2022},{"countyCount":3108,"year":2023},{"countyCount":3105,"year":2024},{"countyCount":3104,"year":2025}],"yearCount":11},"source":{"accessDate":"2026-07-20","apiUrl":"https://api.fdic.gov/banks/sod?filters=YEAR%3A%5B2015%20TO%202025%5D&fields=YEAR%2CCERT%2CNAMEFULL%2CSTALPBR%2CSTNAMEBR%2CSTCNTYBR%2CCNTYNAMB%2CDEPSUMBR%2CRSSDHCR%2CNAMEHCR","confidenceLevel":"high","dataStatus":"estimated_public","id":"fdic-sod-2025","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","matchedCount":11,"count":11,"filters":{"states":[],"statesMatched":true,"matchedStateCodes":[],"county":null,"countyMatched":null,"fips":"37071","fipsMatched":true,"fipses":[],"fipsesMatched":null,"matchedFipses":[],"unmatchedFipses":[],"selectionOrder":false,"history":"true","historyMatched":true,"from":2015,"fromMatched":true,"to":2025,"toMatched":true,"rangeMatched":true,"query":null,"concentrationClass":null,"concentrationClassMatched":true,"source":null,"sourceMatched":null,"year":null,"yearMatched":null,"sort":"year","sortMatched":true,"order":"asc","orderMatched":true,"limit":null,"limitMatched":true},"availableSorts":["year","hhi","leader_share","organizations","branches","deposits","county"],"availableConcentrationClasses":["unconcentrated","moderately_concentrated","highly_concentrated"],"rows":[{"branchCount":52,"concentrationClass":"moderately_concentrated","countyFips":"37071","countyName":"Gaston","depositRank":417,"hhi":1663,"hhiPercentile":20.9,"hhiRank":2462,"leadingOrganization":"BB&T CORPORATION","leadingOrganizationSharePct":31.6,"leaderShareRank":2070,"organizationCount":14,"organizationDepthRank":422,"organizationsOver5pct":5,"profileHref":"/geographies/banking/37071","stateCode":"NC","stateCountyCount":100,"stateHref":"/geographies/north-carolina","stateHhiRank":79,"stateMedianHhi":2200,"stateName":"North Carolina","totalDepositsThousands":2331107,"year":2015,"annualCountyCount":3112,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":48,"concentrationClass":"moderately_concentrated","countyFips":"37071","countyName":"Gaston","depositRank":438,"hhi":1777,"hhiPercentile":24.1,"hhiRank":2360,"leadingOrganization":"BB&T CORPORATION","leadingOrganizationSharePct":33.8,"leaderShareRank":1913,"organizationCount":14,"organizationDepthRank":418,"organizationsOver5pct":5,"profileHref":"/geographies/banking/37071","stateCode":"NC","stateCountyCount":100,"stateHref":"/geographies/north-carolina","stateHhiRank":72,"stateMedianHhi":2242,"stateName":"North Carolina","totalDepositsThousands":2419505,"year":2017,"annualCountyCount":3108,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":45,"concentrationClass":"moderately_concentrated","countyFips":"37071","countyName":"Gaston","depositRank":437,"hhi":1865,"hhiPercentile":27.1,"hhiRank":2266,"leadingOrganization":"BB&T CORPORATION","leadingOrganizationSharePct":35.2,"leaderShareRank":1833,"organizationCount":14,"organizationDepthRank":403,"organizationsOver5pct":4,"profileHref":"/geographies/banking/37071","stateCode":"NC","stateCountyCount":100,"stateHref":"/geographies/north-carolina","stateHhiRank":67,"stateMedianHhi":2210,"stateName":"North Carolina","totalDepositsThousands":2500546,"year":2018,"annualCountyCount":3109,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":44,"concentrationClass":"moderately_concentrated","countyFips":"37071","countyName":"Gaston","depositRank":436,"hhi":1831,"hhiPercentile":25.8,"hhiRank":2308,"leadingOrganization":"BB&T CORPORATION","leadingOrganizationSharePct":34.3,"leaderShareRank":1903,"organizationCount":14,"organizationDepthRank":401,"organizationsOver5pct":5,"profileHref":"/geographies/banking/37071","stateCode":"NC","stateCountyCount":100,"stateHref":"/geographies/north-carolina","stateHhiRank":71,"stateMedianHhi":2273,"stateName":"North Carolina","totalDepositsThousands":2550163,"year":2019,"annualCountyCount":3111,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":46,"concentrationClass":"moderately_concentrated","countyFips":"37071","countyName":"Gaston","depositRank":438,"hhi":1930,"hhiPercentile":27.3,"hhiRank":2262,"leadingOrganization":"TRUIST FINANCIAL CORPORATION","leadingOrganizationSharePct":36.1,"leaderShareRank":1801,"organizationCount":14,"organizationDepthRank":392,"organizationsOver5pct":4,"profileHref":"/geographies/banking/37071","stateCode":"NC","stateCountyCount":100,"stateHref":"/geographies/north-carolina","stateHhiRank":76,"stateMedianHhi":2398,"stateName":"North Carolina","totalDepositsThousands":2960947,"year":2020,"annualCountyCount":3110,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":44,"concentrationClass":"moderately_concentrated","countyFips":"37071","countyName":"Gaston","depositRank":416,"hhi":1893,"hhiPercentile":25.2,"hhiRank":2326,"leadingOrganization":"TRUIST FINANCIAL CORPORATION","leadingOrganizationSharePct":34.7,"leaderShareRank":1939,"organizationCount":15,"organizationDepthRank":344,"organizationsOver5pct":4,"profileHref":"/geographies/banking/37071","stateCode":"NC","stateCountyCount":100,"stateHref":"/geographies/north-carolina","stateHhiRank":73,"stateMedianHhi":2370,"stateName":"North Carolina","totalDepositsThousands":3768767,"year":2022,"annualCountyCount":3109,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":42,"concentrationClass":"moderately_concentrated","countyFips":"37071","countyName":"Gaston","depositRank":422,"hhi":1893,"hhiPercentile":25,"hhiRank":2332,"leadingOrganization":"TRUIST FINANCIAL CORPORATION","leadingOrganizationSharePct":34.3,"leaderShareRank":1982,"organizationCount":15,"organizationDepthRank":353,"organizationsOver5pct":4,"profileHref":"/geographies/banking/37071","stateCode":"NC","stateCountyCount":98,"stateHref":"/geographies/north-carolina","stateHhiRank":70,"stateMedianHhi":2404,"stateName":"North Carolina","totalDepositsThousands":3634625,"year":2023,"annualCountyCount":3108,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":42,"concentrationClass":"moderately_concentrated","countyFips":"37071","countyName":"Gaston","depositRank":440,"hhi":1770,"hhiPercentile":21.4,"hhiRank":2443,"leadingOrganization":"TRUIST FINANCIAL CORPORATION","leadingOrganizationSharePct":32,"leaderShareRank":2157,"organizationCount":15,"organizationDepthRank":360,"organizationsOver5pct":5,"profileHref":"/geographies/banking/37071","stateCode":"NC","stateCountyCount":98,"stateHref":"/geographies/north-carolina","stateHhiRank":74,"stateMedianHhi":2448,"stateName":"North Carolina","totalDepositsThousands":3532788,"year":2024,"annualCountyCount":3105,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":42,"concentrationClass":"moderately_concentrated","countyFips":"37071","countyName":"Gaston","depositRank":450,"hhi":1637,"hhiPercentile":17.9,"hhiRank":2549,"leadingOrganization":"TRUIST FINANCIAL CORPORATION","leadingOrganizationSharePct":29.3,"leaderShareRank":2337,"organizationCount":15,"organizationDepthRank":364,"organizationsOver5pct":5,"profileHref":"/geographies/banking/37071","stateCode":"NC","stateCountyCount":98,"stateHref":"/geographies/north-carolina","stateHhiRank":80,"stateMedianHhi":2366,"stateName":"North Carolina","totalDepositsThousands":3484048,"year":2025,"annualCountyCount":3104,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."}]}