{"license":"https://creativecommons.org/licenses/by/4.0/","dataset":"banking-markets","screenKey":"us-county-bank-branch-deposits","screenLabel":"County FDIC-insured branch deposits","history":true,"temporalCoverage":{"firstYear":2015,"latestYear":2025,"yearCount":11},"years":[2015,2016,2017,2018,2019,2020,2021,2022,2023,2024,2025],"metricLabel":"County deposit HHI","metricUnit":"HHI (0-10,000)","summary":{"firstYear":2015,"latestYear":2025,"latestYearCountyCount":3104,"observationCount":34193,"observationsByYear":[{"countyCount":3112,"year":2015},{"countyCount":3108,"year":2016},{"countyCount":3108,"year":2017},{"countyCount":3109,"year":2018},{"countyCount":3111,"year":2019},{"countyCount":3110,"year":2020},{"countyCount":3109,"year":2021},{"countyCount":3109,"year":2022},{"countyCount":3108,"year":2023},{"countyCount":3105,"year":2024},{"countyCount":3104,"year":2025}],"yearCount":11},"source":{"accessDate":"2026-07-20","apiUrl":"https://api.fdic.gov/banks/sod?filters=YEAR%3A%5B2015%20TO%202025%5D&fields=YEAR%2CCERT%2CNAMEFULL%2CSTALPBR%2CSTNAMEBR%2CSTCNTYBR%2CCNTYNAMB%2CDEPSUMBR%2CRSSDHCR%2CNAMEHCR","confidenceLevel":"high","dataStatus":"estimated_public","id":"fdic-sod-2025","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","publisher":"Federal Deposit Insurance Corporation","title":"Annual Summary of Deposits, 2015-2025","url":"https://banks.data.fdic.gov/bankfind-suite/SOD","profileHref":"/sources/fdic-sod-2025"},"guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth.","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","matchedCount":11,"count":11,"filters":{"states":[],"statesMatched":true,"matchedStateCodes":[],"county":null,"countyMatched":null,"fips":"28079","fipsMatched":true,"fipses":[],"fipsesMatched":null,"matchedFipses":[],"unmatchedFipses":[],"selectionOrder":false,"history":"true","historyMatched":true,"from":2015,"fromMatched":true,"to":2025,"toMatched":true,"rangeMatched":true,"query":null,"concentrationClass":null,"concentrationClassMatched":true,"source":null,"sourceMatched":null,"year":null,"yearMatched":null,"sort":"year","sortMatched":true,"order":"asc","orderMatched":true,"limit":null,"limitMatched":true},"availableSorts":["year","hhi","leader_share","organizations","branches","deposits","county"],"availableConcentrationClasses":["unconcentrated","moderately_concentrated","highly_concentrated"],"rows":[{"branchCount":6,"concentrationClass":"moderately_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1762,"hhi":2349,"hhiPercentile":42.3,"hhiRank":1798,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":30.4,"leaderShareRank":2147,"organizationCount":5,"organizationDepthRank":1714,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":64,"stateMedianHhi":3344,"stateName":"Mississippi","totalDepositsThousands":342768,"year":2015,"annualCountyCount":3112,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"moderately_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1771,"hhi":2316,"hhiPercentile":41.4,"hhiRank":1822,"leadingOrganization":"TRUSTMARK CORPORATION","leadingOrganizationSharePct":29,"leaderShareRank":2268,"organizationCount":5,"organizationDepthRank":1709,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":64,"stateMedianHhi":3445,"stateName":"Mississippi","totalDepositsThousands":345743,"year":2016,"annualCountyCount":3108,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"moderately_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1804,"hhi":2304,"hhiPercentile":40.7,"hhiRank":1845,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":31.1,"leaderShareRank":2123,"organizationCount":5,"organizationDepthRank":1693,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":64,"stateMedianHhi":3421,"stateName":"Mississippi","totalDepositsThousands":342463,"year":2017,"annualCountyCount":3108,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"moderately_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1801,"hhi":2353,"hhiPercentile":41.7,"hhiRank":1813,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":33.2,"leaderShareRank":1971,"organizationCount":5,"organizationDepthRank":1679,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":63,"stateMedianHhi":3396,"stateName":"Mississippi","totalDepositsThousands":348754,"year":2018,"annualCountyCount":3109,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"moderately_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1786,"hhi":2406,"hhiPercentile":42.2,"hhiRank":1798,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":34.1,"leaderShareRank":1923,"organizationCount":5,"organizationDepthRank":1669,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":62,"stateMedianHhi":3354,"stateName":"Mississippi","totalDepositsThousands":363363,"year":2019,"annualCountyCount":3111,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"moderately_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1784,"hhi":2443,"hhiPercentile":42.6,"hhiRank":1786,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":35,"leaderShareRank":1888,"organizationCount":5,"organizationDepthRank":1647,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":60,"stateMedianHhi":3372,"stateName":"Mississippi","totalDepositsThousands":406533,"year":2020,"annualCountyCount":3110,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"highly_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1811,"hhi":2501,"hhiPercentile":43.4,"hhiRank":1761,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":37.4,"leaderShareRank":1753,"organizationCount":5,"organizationDepthRank":1631,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":58,"stateMedianHhi":3345,"stateName":"Mississippi","totalDepositsThousands":436216,"year":2021,"annualCountyCount":3109,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"moderately_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1809,"hhi":2410,"hhiPercentile":40.2,"hhiRank":1860,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":34.1,"leaderShareRank":1982,"organizationCount":5,"organizationDepthRank":1605,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":60,"stateMedianHhi":3376,"stateName":"Mississippi","totalDepositsThousands":467177,"year":2022,"annualCountyCount":3109,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"moderately_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1817,"hhi":2426,"hhiPercentile":40.4,"hhiRank":1852,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":35.4,"leaderShareRank":1907,"organizationCount":5,"organizationDepthRank":1605,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":57,"stateMedianHhi":3377,"stateName":"Mississippi","totalDepositsThousands":459627,"year":2023,"annualCountyCount":3108,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"highly_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1799,"hhi":2507,"hhiPercentile":42.7,"hhiRank":1780,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":37.2,"leaderShareRank":1777,"organizationCount":5,"organizationDepthRank":1606,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":59,"stateMedianHhi":3331,"stateName":"Mississippi","totalDepositsThousands":473853,"year":2024,"annualCountyCount":3105,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":6,"concentrationClass":"moderately_concentrated","countyFips":"28079","countyName":"Leake","depositRank":1731,"hhi":2453,"hhiPercentile":40.8,"hhiRank":1838,"leadingOrganization":"FIRST FINANCIAL BANC CORPORATION","leadingOrganizationSharePct":36.5,"leaderShareRank":1830,"organizationCount":5,"organizationDepthRank":1597,"organizationsOver5pct":5,"profileHref":"/geographies/banking/28079","stateCode":"MS","stateCountyCount":82,"stateHref":"/geographies/mississippi","stateHhiRank":61,"stateMedianHhi":3358,"stateName":"Mississippi","totalDepositsThousands":521336,"year":2025,"annualCountyCount":3104,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."}]}