{"license":"https://creativecommons.org/licenses/by/4.0/","dataset":"banking-markets","screenKey":"us-county-bank-branch-deposits","screenLabel":"County FDIC-insured branch deposits","history":true,"temporalCoverage":{"firstYear":2015,"latestYear":2025,"yearCount":11},"years":[2015,2016,2017,2018,2019,2020,2021,2022,2023,2024,2025],"metricLabel":"County deposit HHI","metricUnit":"HHI (0-10,000)","summary":{"firstYear":2015,"latestYear":2025,"latestYearCountyCount":3104,"observationCount":34193,"observationsByYear":[{"countyCount":3112,"year":2015},{"countyCount":3108,"year":2016},{"countyCount":3108,"year":2017},{"countyCount":3109,"year":2018},{"countyCount":3111,"year":2019},{"countyCount":3110,"year":2020},{"countyCount":3109,"year":2021},{"countyCount":3109,"year":2022},{"countyCount":3108,"year":2023},{"countyCount":3105,"year":2024},{"countyCount":3104,"year":2025}],"yearCount":11},"source":{"accessDate":"2026-07-20","apiUrl":"https://api.fdic.gov/banks/sod?filters=YEAR%3A%5B2015%20TO%202025%5D&fields=YEAR%2CCERT%2CNAMEFULL%2CSTALPBR%2CSTNAMEBR%2CSTCNTYBR%2CCNTYNAMB%2CDEPSUMBR%2CRSSDHCR%2CNAMEHCR","confidenceLevel":"high","dataStatus":"estimated_public","id":"fdic-sod-2025","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","matchedCount":11,"count":11,"filters":{"states":[],"statesMatched":true,"matchedStateCodes":[],"county":null,"countyMatched":null,"fips":"13313","fipsMatched":true,"fipses":[],"fipsesMatched":null,"matchedFipses":[],"unmatchedFipses":[],"selectionOrder":false,"history":"true","historyMatched":true,"from":2015,"fromMatched":true,"to":2025,"toMatched":true,"rangeMatched":true,"query":null,"concentrationClass":null,"concentrationClassMatched":true,"source":null,"sourceMatched":null,"year":null,"yearMatched":null,"sort":"year","sortMatched":true,"order":"asc","orderMatched":true,"limit":null,"limitMatched":true},"availableSorts":["year","hhi","leader_share","organizations","branches","deposits","county"],"availableConcentrationClasses":["unconcentrated","moderately_concentrated","highly_concentrated"],"rows":[{"branchCount":24,"concentrationClass":"moderately_concentrated","countyFips":"13313","countyName":"Whitfield","depositRank":466,"hhi":1501,"hhiPercentile":15.7,"hhiRank":2624,"leadingOrganization":"BB&T CORPORATION","leadingOrganizationSharePct":21.8,"leaderShareRank":2817,"organizationCount":11,"organizationDepthRank":630,"organizationsOver5pct":7,"profileHref":"/geographies/banking/13313","stateCode":"GA","stateCountyCount":158,"stateHref":"/geographies/georgia","stateHhiRank":136,"stateMedianHhi":3172,"stateName":"Georgia","totalDepositsThousands":2030962,"year":2015,"annualCountyCount":3112,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. 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Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":23,"concentrationClass":"unconcentrated","countyFips":"13313","countyName":"Whitfield","depositRank":475,"hhi":1461,"hhiPercentile":14.3,"hhiRank":2665,"leadingOrganization":"BB&T CORPORATION","leadingOrganizationSharePct":23.7,"leaderShareRank":2689,"organizationCount":10,"organizationDepthRank":714,"organizationsOver5pct":8,"profileHref":"/geographies/banking/13313","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":137,"stateMedianHhi":3162,"stateName":"Georgia","totalDepositsThousands":2198620,"year":2017,"annualCountyCount":3108,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":21,"concentrationClass":"unconcentrated","countyFips":"13313","countyName":"Whitfield","depositRank":449,"hhi":1429,"hhiPercentile":12.6,"hhiRank":2717,"leadingOrganization":"BB&T CORPORATION","leadingOrganizationSharePct":20.1,"leaderShareRank":2908,"organizationCount":10,"organizationDepthRank":713,"organizationsOver5pct":7,"profileHref":"/geographies/banking/13313","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":139,"stateMedianHhi":3195,"stateName":"Georgia","totalDepositsThousands":2413492,"year":2018,"annualCountyCount":3109,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. 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Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":21,"concentrationClass":"unconcentrated","countyFips":"13313","countyName":"Whitfield","depositRank":512,"hhi":1460,"hhiPercentile":14.1,"hhiRank":2673,"leadingOrganization":"BB&T CORPORATION","leadingOrganizationSharePct":21.3,"leaderShareRank":2846,"organizationCount":10,"organizationDepthRank":709,"organizationsOver5pct":8,"profileHref":"/geographies/banking/13313","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":135,"stateMedianHhi":3193,"stateName":"Georgia","totalDepositsThousands":2106318,"year":2019,"annualCountyCount":3111,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":19,"concentrationClass":"moderately_concentrated","countyFips":"13313","countyName":"Whitfield","depositRank":523,"hhi":1853,"hhiPercentile":24,"hhiRank":2364,"leadingOrganization":"TRUIST FINANCIAL CORPORATION","leadingOrganizationSharePct":33.7,"leaderShareRank":2024,"organizationCount":9,"organizationDepthRank":805,"organizationsOver5pct":7,"profileHref":"/geographies/banking/13313","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":127,"stateMedianHhi":3418,"stateName":"Georgia","totalDepositsThousands":2823637,"year":2023,"annualCountyCount":3108,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":18,"concentrationClass":"moderately_concentrated","countyFips":"13313","countyName":"Whitfield","depositRank":519,"hhi":1710,"hhiPercentile":19.5,"hhiRank":2502,"leadingOrganization":"TRUIST FINANCIAL CORPORATION","leadingOrganizationSharePct":31.5,"leaderShareRank":2181,"organizationCount":10,"organizationDepthRank":675,"organizationsOver5pct":6,"profileHref":"/geographies/banking/13313","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":130,"stateMedianHhi":3531,"stateName":"Georgia","totalDepositsThousands":2854883,"year":2024,"annualCountyCount":3105,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":18,"concentrationClass":"unconcentrated","countyFips":"13313","countyName":"Whitfield","depositRank":583,"hhi":1396,"hhiPercentile":11.1,"hhiRank":2760,"leadingOrganization":"TRUIST FINANCIAL CORPORATION","leadingOrganizationSharePct":21.6,"leaderShareRank":2839,"organizationCount":10,"organizationDepthRank":680,"organizationsOver5pct":7,"profileHref":"/geographies/banking/13313","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":140,"stateMedianHhi":3587,"stateName":"Georgia","totalDepositsThousands":2569123,"year":2025,"annualCountyCount":3104,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."}]}