{"license":"https://creativecommons.org/licenses/by/4.0/","dataset":"banking-markets","screenKey":"us-county-bank-branch-deposits","screenLabel":"County FDIC-insured branch deposits","history":true,"temporalCoverage":{"firstYear":2015,"latestYear":2025,"yearCount":11},"years":[2015,2016,2017,2018,2019,2020,2021,2022,2023,2024,2025],"metricLabel":"County deposit HHI","metricUnit":"HHI (0-10,000)","summary":{"firstYear":2015,"latestYear":2025,"latestYearCountyCount":3104,"observationCount":34193,"observationsByYear":[{"countyCount":3112,"year":2015},{"countyCount":3108,"year":2016},{"countyCount":3108,"year":2017},{"countyCount":3109,"year":2018},{"countyCount":3111,"year":2019},{"countyCount":3110,"year":2020},{"countyCount":3109,"year":2021},{"countyCount":3109,"year":2022},{"countyCount":3108,"year":2023},{"countyCount":3105,"year":2024},{"countyCount":3104,"year":2025}],"yearCount":11},"source":{"accessDate":"2026-07-20","apiUrl":"https://api.fdic.gov/banks/sod?filters=YEAR%3A%5B2015%20TO%202025%5D&fields=YEAR%2CCERT%2CNAMEFULL%2CSTALPBR%2CSTNAMEBR%2CSTCNTYBR%2CCNTYNAMB%2CDEPSUMBR%2CRSSDHCR%2CNAMEHCR","confidenceLevel":"high","dataStatus":"estimated_public","id":"fdic-sod-2025","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":10,"concentrationClass":"highly_concentrated","countyFips":"13119","countyName":"Franklin","depositRank":1708,"hhi":2642,"hhiPercentile":49.4,"hhiRank":1573,"leadingOrganization":"PINNACLE FINANCIAL CORPORATION","leadingOrganizationSharePct":35.6,"leaderShareRank":1781,"organizationCount":5,"organizationDepthRank":1693,"organizationsOver5pct":5,"profileHref":"/geographies/banking/13119","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":94,"stateMedianHhi":3162,"stateName":"Georgia","totalDepositsThousands":381702,"year":2017,"annualCountyCount":3108,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":10,"concentrationClass":"highly_concentrated","countyFips":"13119","countyName":"Franklin","depositRank":1719,"hhi":2541,"hhiPercentile":46.2,"hhiRank":1674,"leadingOrganization":"PINNACLE FINANCIAL CORPORATION","leadingOrganizationSharePct":34.5,"leaderShareRank":1879,"organizationCount":5,"organizationDepthRank":1679,"organizationsOver5pct":5,"profileHref":"/geographies/banking/13119","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":95,"stateMedianHhi":3195,"stateName":"Georgia","totalDepositsThousands":386411,"year":2018,"annualCountyCount":3109,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":10,"concentrationClass":"highly_concentrated","countyFips":"13119","countyName":"Franklin","depositRank":1722,"hhi":2578,"hhiPercentile":46.6,"hhiRank":1661,"leadingOrganization":"PINNACLE FINANCIAL CORPORATION","leadingOrganizationSharePct":35.3,"leaderShareRank":1821,"organizationCount":5,"organizationDepthRank":1669,"organizationsOver5pct":5,"profileHref":"/geographies/banking/13119","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":95,"stateMedianHhi":3193,"stateName":"Georgia","totalDepositsThousands":392385,"year":2019,"annualCountyCount":3111,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. 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No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":9,"concentrationClass":"highly_concentrated","countyFips":"13119","countyName":"Franklin","depositRank":1660,"hhi":3103,"hhiPercentile":56.7,"hhiRank":1347,"leadingOrganization":"PINNACLE FINANCIAL CORPORATION","leadingOrganizationSharePct":41.4,"leaderShareRank":1520,"organizationCount":4,"organizationDepthRank":1931,"organizationsOver5pct":4,"profileHref":"/geographies/banking/13119","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":88,"stateMedianHhi":3418,"stateName":"Georgia","totalDepositsThousands":536550,"year":2023,"annualCountyCount":3108,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":9,"concentrationClass":"highly_concentrated","countyFips":"13119","countyName":"Franklin","depositRank":1665,"hhi":3051,"hhiPercentile":55.3,"hhiRank":1389,"leadingOrganization":"PINNACLE FINANCIAL CORPORATION","leadingOrganizationSharePct":41.2,"leaderShareRank":1519,"organizationCount":4,"organizationDepthRank":1937,"organizationsOver5pct":4,"profileHref":"/geographies/banking/13119","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":88,"stateMedianHhi":3531,"stateName":"Georgia","totalDepositsThousands":543123,"year":2024,"annualCountyCount":3105,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."},{"branchCount":9,"concentrationClass":"highly_concentrated","countyFips":"13119","countyName":"Franklin","depositRank":1662,"hhi":3044,"hhiPercentile":55.1,"hhiRank":1395,"leadingOrganization":"PINNACLE FINANCIAL CORPORATION","leadingOrganizationSharePct":40.8,"leaderShareRank":1565,"organizationCount":4,"organizationDepthRank":1929,"organizationsOver5pct":4,"profileHref":"/geographies/banking/13119","stateCode":"GA","stateCountyCount":156,"stateHref":"/geographies/georgia","stateHhiRank":90,"stateMedianHhi":3587,"stateName":"Georgia","totalDepositsThousands":564952,"year":2025,"annualCountyCount":3104,"sourceId":"fdic-sod-2025","sourceTitle":"Annual Summary of Deposits, 2015-2025","sourcePublisher":"Federal Deposit Insurance Corporation","sourceUrl":"https://banks.data.fdic.gov/bankfind-suite/SOD","sourceProfileHref":"/sources/fdic-sod-2025","accessDate":"2026-07-20","dataStatus":"estimated_public","confidenceLevel":"high","methodologyNote":"Antitrust Radar independently aggregates each annual June 30 Summary of Deposits vintage from 2015 through 2025 using the FDIC-reported top bank holding company when available and otherwise the insured institution certificate. No values are interpolated across missing or changed geographies.","methodologyHref":"/methodology#county-banking-screen","guardrail":"Annual county rows are independent June 30 branch-deposit screens, not interpolated observations or legal market definitions. Reported ownership structures, branch booking, county names, and FIPS boundaries can change between vintages; deposit values are nominal and should not be read as inflation-adjusted growth."}]}